Anything is Marketing: anything is marketing

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Tuesday, August 16, 2011

華人永遠墳場管理委員會簡介短片

集香港歷史及自己會歷史於一片內, 加入隔代感情, 既可推動情緒, 又可加強品牌 (華永會) 的認受性, 呢D咪就係與時並進囉!

最近有位朋友找到新工作, 為公司籌備有關MARKETING的工作, 問了我以下的問題:

hey hey, wanna ask har yr opinion,
to merge foreign culture to hk , like a fashion brand with specific characters..wt kind of marketing or strategies should do? celebrities? educational promotion?

any suggestion or recommend reading or brand sample ar?

i m currently stuck in thinking about this issues.

thz ya!

我的答案:
first of all, thanks for asking and who the hell am i to give you opinions? this is an honor! thank you!

i reckon celebrities endorsement is arguably the most effective and quickest way to get the brand out there and be seen. get the fashion magazines to interview and feature the merger and billboard is my favorite. look at Fly Girl x Angelababy, Scarlett Johannson x Mango, Orlando Bloom x Uniqlo, Amy Winehouse x Fred Perry .. these are very very successful examples of letting them brand be heard!

there is a new book out regarding the establishment and development of some global brands including bathing ape so you might wanna have a look . its sold at Pageone .. priced at $220 .. can't remember the name though sorry but i am given these details you can find it easily!

hope it helps

Lok
大家又認為點呢?

剛剛看了幾頁有關'教你如何用淘寶賺錢'的書籍, 入面話淘寶上線最佳時間為:

下午2:00 - 5:00

晚上8:00 - 11:00

經過調查同淘寶網人經驗之談, 記住啦!

相信很多朋友都留意到最近英國小報竊聽案這場風暴, 但不是每份雜誌報章都以此為頭條和封面. 當然, 每份報刊的總編輯都有其理由相信並認為某某事項為大, 哪一件事比較應該上封面.

個人而言, 這次事件跟國際傳媒大亨 - 梅鐸有直接關係, 故事態實在是非常嚴重! 會留意世界大事的人都定必會關心吧! 像今期'Bloomberg BusinessWeek', 相信亦有很多人買啦!

正所謂'打鐵趁熱', 做生意講求時機. Marketing同做廣告都係, 時機好緊要, 食住條水係成功既一半. 尤其係做Print media, 如果連大勢都跟唔上, 點賣書呀? 個人而言, 買書及雜誌有兩個主要因素影響我既購買決定 (Purchasing decision):

1) 內容 (大題)

2) 封面吸引度

大家睇下上面BusinessWeek個封面, 用色簡單但帶出到個信息, 抵佢咁好賣!

年賺10萬美元的BLOGGER - http://www.facebook.com/pages/community-channel/6783117830

大家去睇睇! 她證明了以訛傳訛 (word-of-mouth) 和 e-marketing (YouTube & Facebook) 的威力!