一問一答

• • 最近有位朋友找到新工作, 為公司籌備有關MARKETING的工作, 問了我以下的問題:
    
    
    hey hey, wanna ask har yr opinion,
    to merge foreign culture to hk , like a fashion brand with specific characters..wt kind of marketing or strategies should do? celebrities? educational promotion?
    
    
    any suggestion or recommend reading or brand sample ar?
    
    
    i m currently stuck in thinking about this issues.
    
    
    thz ya!
    
    
    我的答案:
    • • first of all, thanks for asking and who the hell am i to give you opinions? this is an honor! thank you!
        
        i reckon celebrities endorsement is arguably the most effective and quickest way to get the brand out there and be seen. get the fashion magazines to interview and feature the merger and billboard is my favorite. look at Fly Girl x Angelababy, Scarlett Johannson x Mango, Orlando Bloom x Uniqlo, Amy Winehouse x Fred Perry .. these are very very successful examples of letting them brand be heard!
        
        there is a new book out regarding the establishment and development of some global brands including bathing ape so you might wanna have a look . its sold at Pageone .. priced at $220 .. can't remember the name though sorry but i am given these details you can find it easily!
        
        hope it helps
        
        Lok
    • 大家又認為點呢?